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eCommerce Case Study

eCommerce Solutions

At accelerate360, we sell, market and manage brands on a variety of retail platforms including Amazon, Walmart, Sam’s Club, Boxed, Kroger, CVS and Rite Aid. Unlike other eCommerce agency partners, we offer a wholesale buy/sell model which means your success is our success, and we don’t markup marketing expenses. Instead, we develop a unique channel solution and marketing plan that meet's your brand’s objectives to keep product moving.

KH7 Story

KH7 is known as Europe’s “must have” household degreaser. Since being introduced to consumers in Spain in 1980, KH7’s signature orange branding was widely recognized, and the company had started to introduce a parallel range of cleaning products in mass-consumption formats. The business launched stateside in 2016 with the speed-to-market advantages of a purely online sales approach. Sales growth on Amazon and D2C channels quickly peaked.

eCommerce Goal

With consumer interest in household cleaning products soaring, KH7 sought a new partner to evaluate its overall omni-commerce approach with the goals of:

Increase online sales

Expand distribution across retailer marketplaces

Explore brick-and-mortar retail

Improve return on advertising spend (ROAS)

The Results

Improved ROAS
Sales Increase on Amazon YoY
New Retailer eComm Marketplaces Added
Physical Walmart Locations Added to Distribution

Growth & Expansion with Omni-Commerce Solutions

The accelerate360 team took a collaborative approach to evaluating KH7’s omni-commerce strategy and designed a plan to achieve the goals.

By evaluating product logistics and fulfillment, our team examined KH7’s product profile and ad strategy on Amazon and other online retailers. We created guidelines for updated photography, product descriptions, and revised advertising strategies resulting in a 2X improvement in ROAS and a 400% increase in sales on Amazon.

At accelerate360, we are to proud partner with the country’s largest online marketplaces as well as the largest grocery and mass-market retailers. We approach channel expansion by first meeting client KPIs through overall strategy optimization and then we look to expand to new channels for retail distribution. In the case of KH7, we expanded their eCommerce retailer platforms to include Amazon, Walmart, Rite Aid, and Boxed. Leveraging our longstanding retailer relationships, we also secured placement for KH7 in 800+ Walmart locations.

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